I agree with you. I would add that another aspect of this extreme individualism is that many people are focused on their own desires and expectations in a very selfish way and assume that they can find someone who will fill all their (often totally arbitrary) criteria. This approach towards relationships has nothing in common with love and is clearly a consequence of unbridled consumerism: another human being is treated like a commodity.
I agree with you. I would add that another aspect of this extreme individualism is that many people are focused on their own desires and expectations in a very selfish way and assume that they can find someone who will fill all their (often totally arbitrary) criteria. This approach towards relationships has nothing in common with love and is clearly a consequence of unbridled consumerism: another human being is treated like a commodity.