There is only one best seller list that matters: NY Times, and not certain if they include pre-pub sales in their surveys. As you’re a first time entrant to the trade publishing game Norton may be hedging a tad. No mystery why pub houses like pre-pub sales: a) money up front, b) full retail - no middleman, c) NO RETURNS. You have a large following of opinion leaders (pro and con, and sometimes the latter has more impact) and your publisher should give it some serious horse power, as I’m sure they are…
There is only one best seller list that matters: NY Times, and not certain if they include pre-pub sales in their surveys. As you’re a first time entrant to the trade publishing game Norton may be hedging a tad. No mystery why pub houses like pre-pub sales: a) money up front, b) full retail - no middleman, c) NO RETURNS. You have a large following of opinion leaders (pro and con, and sometimes the latter has more impact) and your publisher should give it some serious horse power, as I’m sure they are…